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Publication Date :
Publisher : Rivetco Pty. Ltd
Genre : Pet Care / Non Fiction
Page Count : TBC pages
Series / Standalone : Standalone
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In 1991 Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and economical solution for pets: a diet of raw meaty bones with occasional table scraps.
Rather than confront inconvenient truths, the pet food industry and veterinary allies turned truth upside down. They claimed that dogs and cats should only be fed factory-made products and that natural raw meaty bones were dangerous. Company-aligned vets attempted to silence Lonsdale. They made disciplinary complaints, accusing him of ‘bringing the veterinary profession into disrepute’.
Undeterred, Lonsdale continued to campaign for better pet health and legal accountability for those he identified as partners in crime.
From 2001 to 2011 he published quarterly online newsletters—now assembled in this book. It’s a living history of the raw meaty bones campaign against the multi-billion-dollar pet food fraud. We witness the callous indifference to animal suffering, the systematic suppression of vital scientific research and the spin tactics used to mislead the public. Spin Doctors offers more than a record of resistance. It lays the groundwork for a new era of integrity, truth and scientific responsibility. With ten years of compelling evidence, it presents a rallying cry for a revolution in pet health.
Be inspired. Read this book. Help make a difference—for pets, for people, and for the planet.
About Dr Tom Lonsdale
Dr Tom Lonsdale BVetMed MRCVS, a highly respected and accomplished veterinarian, has dedicated himself to protecting pets for five decades.
Over and above the standard vet’s duty of care to protect the health and wellbeing of animals, he has become one of the world’s leading natural feeding experts and the preeminent advocate for raw meaty bones.
Dr Lonsdale was born in Britain and graduated from the Royal Veterinary College, University of London, in 1972, beginning his career in veterinary medicine as a volunteer in Nairobi, Kenya. He subsequently worked in farm animal, zoo animal, and small animal private practice in the UK before emigrating to Australia at the beginning of the 1980s, where he established a mixed animal veterinary clinic in Western Sydney.
He first began to suspect that an industrial diet of highly processed commercial pet food could be causing a wide range of serious health issues for dogs and cats in the late 1980s. He discovered, to pet owners’ delight, that numerous ailments, not least the visible dental and gum disease that seems endemic in the pet population, could be rectified by swapping ‘junk pet food’ for high-quality raw meaty bones.
This marked the beginning of three decades of observation, research and campaigning to improve the health and wellbeing of pets through a diet of raw meaty bones. As well as helping pet owners and their pets through the advocation of raw meaty bones, he has given
voice to the voiceless by consistently calling for global pet food manufactures and those veterinary schools and practices that he accuses of colluding with pet food manufacturers to be held accountable for their actions. Dr Lonsdale believes they are deceiving pet owners and harming pets by selectively ignoring scientific fact around the inadequacy of ‘junk pet food’ in the pursuit of profit maximisation.
In 1991, he first brought his concerns about commercial pet food to the wider public’s attention through a veterinary newsletter article, ‘Oral Disease in Cats and Dogs’. He has continued to write extensively on the subject since then, authoring three books (published through Rivetco), including Raw Meaty Bones: Promote Health and Work Wonders: Feed Your Dog Raw Meaty Bones.
His 2023 book, Multi-Billion-Dollar Pet Food Fraud: Hiding In Plain Sight, explores the ways in which ‘junk pet food’ manufacturers are fuelling a global pet illness pandemic through the promotion of highly processed pet food. The book reveals the unscrupulous tactics pet food manufacturers use to dominate the market in the name of profit and their efforts to ‘control the science’ through governmental lobbying and university partnerships, despite being abundantly aware of the harmful effects of their products.
Dr Tom Lonsdale‘s past adventures with Zooloo’s Book Tours – check out the lineup!
